Ding Ding Ding ! Facebreaker Ships to Stores

REDWOOD CITY, Calif. – Wednesday, September 3, 2008 – Electronic Arts Inc. (Nasdaq: ERTS) announced today that FaceBreaker™ has shipped to retailers worldwide on the PLAYSTATION®3 computer entertainment system and Xbox 360® videogame system from Microsoft. FaceBreaker K.O. Party for Wii™ will follow in November. An all-new intellectual property under the EA SPORTS Freestyle™ brand, FaceBreaker brings back the experience of old-school arcade boxing to a new generation of gamers. Expect the unexpected with FaceBreaker, featuring laugh-out-loud action and over-the-top characters.

FaceBreaker drops you into a world filled with eye-popping stylized graphics and ego wielding characters that get you raring to get your pummel on. Add a little personal motivation to your fights using the custom face generator called Photo Game Face. Use an Xbox LIVE Vision camera or a PLAYSTATION®Eye camera to create a custom boxer by uploading yourself – or someone more notorious – directly to your console. Alternatively, use a regular photo and share your masterpiece with the world in the online Boxer Gallery. Download your created boxer into your game in seconds from EA SPORTS World (www.easportsworld.com), or scour the 30,000 plus boxers that have already been created since the launch of the downloadable demo last month.

Key Features

• FaceBreaker-Go from a couple of quick punches to unleashing the ultimate combos - ground, bone, sky and face breakers - and enjoy the satisfaction of deforming your opponents face. Add insult to injury by bringing their head home to display in your Trophy Room.
• Pick Up and Punch- The core fighting mechanic was developed with three keys in mind; responsive, approachable and layered. String together haymakers, face shots and body blows, and find the right moment to drop a breaker to make your presence known.
• Photo Game Face-Upload your face - or perhaps that of someone more notorious - and share them on EA SPORTS World.
• Customized Boxers- Choose a head from the online gallery - or upload one yourself. With 60+ sliders to play with, a full color palette and a closet full of costumes, your possibilities are endless.
• Online Gallery-Pump up your status and post your biggest beat downs with video upload on EA Sports World or download a created boxer and/or their head to add to your collection.
• Head Hunting for your Trophy Room-Make that den into a trophy room and mount your opponents heads on your wall to commemorate your victories.
• 12 New Friends to Call Your Own- If you are struggling to find friends in the real world, 12 outlandish characters await for you to play with and against - each with unique attributes and character-specific special attacks.
• Brawl for it All- The ultimate extreme boxing tournament. Prove your skills and work your way past every character in the game, earning belts along the way.
• Couch Royale-The magic of this game is in multiplayer. Pass the controller and the trash talk around the living room as you and your friends pulverize each other. With knockdowns carried over from bout to bout, this is a fair fight regardless of skill level.