Their main problem is branding.
Since the change to the WWE they just don't have a voice anymore. In reality it took one of the most popular things in pop culture and turned them into a new entity.
I think they need the older wrestlers, problem is that they're dying off left and right so it's hard to pass down that torch to younger generations.
This is unprecedented. You used to have fathers take their sons to see the wrestlers from the 50's and 20 years later those kids would take their sons to see wrestlers in the 70's and that went into the 90's. Now with so many wrestlers dead it's hard to get the older fans to get to the shows and one thing is very evident. Wrestling cannot survive on the youth market alone.
Roddy Piper who was the most important person in wrestling as far as bridging the gap between generations is gone. The giant that was Hulk Hogan is tarnished. People like the Rock and Stone Cold have turned their backs on the WWE. You have some of the more popular WCW wrestlers on the WWE in various forms but come on, there's a reason that the WWF destroyed the WCW.
They need to go back to the formula of the 80's. I don't know how many people listened to Roddy's podcast but it was pretty incredible and really laid out what the WWE is missing. He never ripped the WWE but when you heard him talk to older wrestlers and the young pups it was evident that new and old wrestlers missed the way the WWF was run in the dozen years between the 80's and 90's. For all the bravado, wrestlers are superheroes and villains and that's what the WWE has strayed from.
Good guys on one side, bad guys on the other. Let those pieces do their thing, not only does it simplify all these half assed stories going on in the WWE but it also gives a very clear way to pick loyalty. In the late 90's the WWF let all their stars go off in different ways and it's hurt them badly. Now instead of two main factions you have a dozen and conventional logic would say "well that gives people more choices" but all it does it dilute your fans. It makes shows like Smackdown and RAW anything but appointment watching. There was a time that you wouldn't miss a show because it always had good guys vs bad. It didn't matter if the good guy was third string, he was a good guy and who knows? Maybe Hogan or Macho Man would show up.
These days it's too segmented, there's no identity anymore. It's just a production company (WWE) and a bunch of employees going on their own ways.
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