How did Bungie manage to pull of such a great deal. Sony must have been desperate.
Bungie are experts on online games and infrastructure to support it. Sony has no experience in this like at all. It's a huge gain on this front for them specially if they move into the online market far more as focus which they will have to do if they want to stay relevant as single player games are simple not going to keep paying the bills.
While sony makes at best 1 billion from a title, some of the bigger online games make multiple times that a year while that 1 title takes them half a decade to make.
The problem is however that bungie has people in it that make up the talent, so if they drop the company to move to better shores the next day as they can easily, u have a dud of a company that does nothing.
The people in the company is what sony is interested in.
1/3 of the deal ($1.2B) is part of Sony's long-term incentive program that will reward employees who stay at PlayStation. Devs leaving after projects is a big problem in the industry atm.
It seems that the real price for Bungie's acquisition is 2.4B USD. The rest (1.2B USD) is literally a post-acquisition investment.
I tried linking the tweet but gamespot sucks. Good guy Sony. Pay your devs well.
Ouch! That means Sony has finally thrown in the towel and accepted that they are sh*t at MP and hence desperately needs a dev who's experienced in it.
Not that I personally cared about Bungie or Halo or Destiny but eh, it did sell and might show some of Sony's supposed 'top tier' devs how to do gameplay as you can't hide behind production values in MP.
Funny how Sony sold Sony Online Entertainment only to overpay for another and might I say inferior MP dev.
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